Internet and Businesses Online
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PPC Publishing
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What You Need to Know about AdSense Stats
When it comes to building great revenues on AdSense, nothing is more important than following your stats. The effect of any change you make to your site, to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users. That's going to be clear in your stats. You'll see it in your click-through rate and you'll see it most importantly in your revenues.
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Fewer Ads, Fewer Clicks?
You’ve probably noticed by now that Google has started to automatically change the number of ads in your ad units. If they see that most people are clicking on just one ad, they’re going to take out the others and leave you with just that one highest-earning link.
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AdSense Additions Create Opportunities
One of the great things about Adsense is that it changes all the time. Google is always introducing new tools and tinkering with its policies. That’s why it doesn’t matter how well you’ve set up your traffic sources or how impressive your CTR is right now, you always have to check the Adsense site and stay up to date with what’s happening.
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Great Content - The Secret to High AdSense Revenue
There are two ways to think about AdSense: you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website.
What's the difference?
The difference is in the content.
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Why Is Two Better Than Four?
Jen over at Jensense ran a pretty important post recently. It covered a topic that’s been bothering me for a while now. For about the last month, or even more, my blog at JoelComm.com has been showing one single ad across the top of the page.
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Smart Pricing
At the last AdSense webinar, one issue that barely raised its head above the parapet was Smart Pricing. It was mentioned. But little more than that.
That’s a shame because Smart Pricing is probably the most underrated issue concerning AdSense. Few factors have greater influences on our earnings... and few are as tough to track or as hard to control.
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Section Targeting: Have You Been Sectioned Yet?
At the last Google Webinar, there was some discussion about Section Targeting. I haven’t seen much discussion of this topic on the forums so I guess that means that either everyone is using it and understands what it can do... or that most people are ignoring it and missing an opportunity.
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How to Get Them to Click Your AdSense Ad
I've seen many fishermen at our pier fish for hours with shrimp and not catch a thing. My thinking is the fish (visitors) just want something else. They are probably blinded by shrimp bait because everyone uses it.
So how can we get them to bite at your ads?
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The Adsense Experience
Let me say from the start that this article is not meant to either advertise or admonish the Adsense program. It should be treated as nothing more than a set of facts based on my own (short lived) participation in it and no more than my own personal opinion of the way in which Google chooses to implement it.
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