Internet and Businesses Online
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RSS
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RSS more effective than email
Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.
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The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
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3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you.
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Is Your Site Ready For The Coming RSS Revolution?
Are You Ready For The Coming RSS Revolution? Recent
major developments by Microsoft and Google have
placed RSS into the spotlight. Developments that will
change how we use the Internet and how we use our
personal computers; is your site ready?
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RSS, Feeds, and Aggregators
It can be very daunting for the Internet neophyte with all these terms, technology and hardware. That's why I wrote this. Because I don't want people to be afraid of RSS, but rather, to look upon it as a liberating influence.
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RSS Feeds - a Website Owner's Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website.
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Taking the Easier Route to Generating RSS Subscribers
RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?
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What NOT to Do with RSS
Some thoughts on blogs, pinging, RSS feeds and site promotion and something you definitely don't want to do and how to avoid it with a minimum of pain.
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Analyzing the New Yahoo! RSS Report for Marketers
We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
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