Google and DMOZ (The Open Directory Project) – The Odd Couple of Internet Directory

Google and The Open Directory Project (DMOZ) - An interesting study in modern day organizational relationships. A look at these two organizations begs the question - Why does this partnership still exist? Directory submissions is a key element of SEO and Website Ranking. Why does DMOZ continue to be the 'Ogre of the Internet'?

The Battle Between Search Engine Optimisation (SEO) & Pay per Click (PPC)

When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic.

Seo Search Engine Optimization Or Website Usability Optimization: Which Should Come First?

When trying to increase the visibility and performance of their website, many businesses are faced with trying to decide which should come first: . . . SEO/SEM search engine optimization? . . . Website usability optimization? Which you choose will determine the ROI of either...so make your optimization count!

Search Engine Marketing Firm Is There To Help You

An excellent search engine marketing firm will first of all try to understand what their clients want from them. They work towards their client's benefits.

5 Things To Avoid In Search Engine Optimization

A small mistake in optimizing your pages could lead to you being penalized in the search engines. Don't let that happen to you. Discover the 5 things you must avoid when you are creating your web pages.

Achieving Top Rankings Starts With A Strong Foundation

The formula for achieving top search engine rankings simple. Yes, simple-but simple doesn't mean easy. It all starts with a strong foundation.

Keyword Research And Analysis Strategies 1- Overview

Increase the probabilities of success in your online marketing campaign with proper keyword research methodologies. In part 1 of this article, learn the essentials of building a foundation for keyword competition analysis.

Where's My Web Site Title Gone On Google

So you woke up one morning and the creative title and description you wrote for you homepage that normally displays on Google has been replaced with some very mundane alternative content. Fear NOT!

Linkbait 2.0 - The Soul of Linkbait

I find that many search engine marketing articles that I read are affirmations… they either affirm something I already know (but perhaps hadn't thought about) or, if I don't agree with the article, they affirm that I'm correct and the author isn't. However, every so often, I read articles that cause me to reexamine how I practice SEM.

Learn About Search Engine Marketing

You created a website for your business and filled it with a lot of useful information. Great! Now you must get your website recognized and popularized on the World Wide Web index. In doing so you have three major options, they are: Organic search optimization, Paid Inclusions and Pay-Per-Click. These three web-marketing tools are a great way to get started and get identified. So you may ask, what exactly are these three Search Engine Marketing tools?

Estimating the Value of Search Engine Optimization

Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of 'free' traffic. There's no doubt... achieving a number one ranking in Google or Yahoo for high traffic volume keyword phrases can be extremely profitable for any business. Because of this, SEO may be the most competitive and difficult areas to achieve online success in. Think about it... there can really only be one website ranked number one in Google or Yahoo for each country! But how much is a top ranking actually worth?

Tips On Achieving A High Search Engine Ranking On The Google Search Engine

Google optimisation is essential to help gain valuable traffic from the web as Google holds the largest share of the search market in many countries, either through its own site or through partners that use its search results. Getting a high ranking on this tool can therefore be worth more traffic than all the other search tools put together.

SEO and 4 Others - The Foundations of Increased Web Site Traffic

There's a simple idea in the world of online business that everyone agrees with: more people see your web site = more potential customers = more business.

Submission Of Web Site To The Search Engine Get It Right

Web masters especially the new ones often ask this question, how do they perform submission of web site to the search engine? It is common knowledge that a website cannot do anything to its owner if it only stands alone, on its own feet, without any external support. It is also a fact that a web site needs visitors that it can convert into actual customers for whatever product or service it provides.