Changing Your Company Name

I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm's marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm's moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Corporate Gifts Offer Great ROI

How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum.

Co-Branding and Your Company

Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the credibility of the established brand is transferred onto yours.

Logos and Branding-Maximize their Power

Are you getting full use of your logo or branding? Are you being consistent in marketing materials? Expert marketing advice on logo and branding utilization.

Shtick Only Goes So Far

You need substance and value, not just shtick.

Branding is About Imagination, Not Millions

It doesn't take money. It takes brains...

Branding Your Business

Whether you're marketing your business to a local community or to the world, you should strive to create a brand for yourself. By branding your company, you not only set yourself apart from your competitors, but you make your company easier to identify in the marketplace.

Could Logo Controversy Be Good For The Games?

The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website.

There Is No Such Bad Logo

Logo is very subjective. Some people would say that McDonald's logo looks good, but some other people would say the opposite, or even hate it.

Logo Design - It's Not A Cost, It's An Investment

To be recognizable, logo has to be unique, simple but yet has a strong character. It all can be done by choosing the right color, fonts and create such a meaningful icon. Therefore a good logo will cost a lot, because it is done through some research, based on a very deep thought and very long design process. A good logo can't be done instantly.

Copywriting For Your Scrapbook Business

If you can't afford to hire a copywriter, you need to make sure that your writing sizzles. Try these fast tips for creating commanding copy to generate interest on your website.

On Business - Branding and Backyard Fences Part II

There is a major disconnect in the world of small business. Read this week's article to learn what trend in business that many small businesses are missing the boat on.

Your Small Business Start-Up Kit

What marketing does your business need to get your name out?