Defining Online Branding-Part 2

The advantage of branding online is that you have many tools to support your branding process, and most of them are free.

Creativity Creates Real Wealth

The guy who dares to be different. The bigger you get, the harder to manoeuvre. Customers are entitled to a little theater.

Silver Bullets to Getting Consumers to Remember Your Brand

The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.

Making Sure the Celebrity Will Be the Right Fit for Your Audience

Chapter 2 of 14 of this ebook written especially for the company thinking about hiring a celebrity endorser. It's not the right fit for all businesses but for many it is. Explore with us as we talk about what works and what doesn't work.

How Promotional Items Can Boost Sales

Promotional items are effective in boosting sales by increasing brand and company awareness. For example, imagine a small notepad with 25 pages. Each page has your logo imprinted on it. At a cost of 50 cents, that is 25 impressions at 2 cents an impression. Now, if that page gets passed on to someone else, the number of impressions increases and the cost per impression therefore decreases. This can be a very cost effective means of advertising and promoting your business, provided it is done correctly.

About Face: The Value of Face-to-Face Meetings

As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact.

Minding Your Own Brand: Daddy, What Do You Do At Work?

One morning at breakfast, my four-year-old son made me realize that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to.

Applying Positioning Strategies to Boost Profits

It's always easy to not notice the mundane or subconscious activities we go through each day. However, by observing various aspects of the same genre, or even business, we might be able to enter a whole new market that others have never charted before.

Set Yourself APART - if You Dare

What sets you apart? Your ability to be noticed by your target audience is what sets you apart. Follow these steps to help you stand out in a crowd and achieve results.

How To Create Wild Success - The Easy Way

In business and life you're faced with all kinds of obstacles. Those who succeed are those who can roll with the punches. Read on for tips to help you reach your destination, regardless of the road conditions.

What Stand Up Comics Can Teach You About Marketing

Do you know what marketing and stand up comedians have in common? Comics use three metrics to get a laugh. Read on to find out how you can apply those principles in your marketing.

Elements Of Abstract Logo Designs

Abstract Logo Designs provide you with the opportunity of being perceived the way you want by your targeted consumers.

Personal Brand: Effective Signature Taglines Capture Attention

Slap a tagline on that signature and make it sell something for you. Have you ever noticed how often your signature is noticed. Everyone wants to know how you got a title. So, give yourself some emphasis and use a tagline signature to identify yourself in your business.

Brand Match And Brand Usage - Can't Hurt If They Use The Product

Branding and the celebrity endorser and how it can make or break your business. Always keep in mind that this is all about business so don't get awed by the celebrity. You are the boss at all times and that should be made clear from the first contact with the celebrity. Branding should be fun and profitable.