How to Save Money as You Leverage the Power of Great Copy, Marketing and Brand Building

Discover the best reasons of all to Have No Fear about asking for what you want in terms of steady marketing and brand building... and then getting it.

Monster Amazon Crocs – Why Creative Brand Names Work Best

Avoid the most common company naming mistake of all - purely descriptive names. Find out how to use the power of evocative words to create high impact, high recall brand names.

Defining Online Branding – Part 3

There are ways and means to become a world-renowned brand! The Web is your scene too!

The Personality of an Event Venue

A successful event venue has a defined 'personality' and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space.

Determining If Using A Celebrity Is In Your Company’s Best Interest

Celebrity Endorsers: Unlock never before revealed secrets about how you can immediately, inexpensively, easily, and with zero risk, secure top line celebrities for a fraction of what they normally charge.

You Are Your Brand

The importance of branding to success of any business

The Best Branding Strategy: Make a Real Connection

In a world where no one has time to carefully weigh all available brand options and it's increasingly difficult to tell one product or service from another, it’s important for brands to make a real connection with their audiences, a shorthand to help customers sort through the maze. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.

Quick Tips For Creating An Effective Business Logo

Simple techniques for making your business memorable. What comes to your mind when thinking of some of the businesses you use the most? Before you even realize it, that corporate logo runs through your head, and you think about everything that it stands for. This is because we are extremely visual beings. If we can see it, we’ll remember it, and we’ll remember what it means and stands for. For this reason, corporate logo’s are extremely important for your business

Brand Integrity: Tip the Scales in Your Favor with Feasibility Branding

The Branding Iron shares the importance of branding your product with an identifiable mark that resounds with marketing potential, motivating recognition among your clients. Visibility of your product depends on an identifiable brand.

Branding Blunder—Creative Technology's Mistakes

While Creative Technology is one of earliest companies that manufacture MP3 players, they have lost out big time in the market place to Apple. Here is a clear comparison of marketing and branding moves both companies made.

About Face: The Value of Face-to-Face Meetings

As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact.

Connecting With Your Customers Through Your Brand Identity

Your logo and marketing materials have many jobs, but one of the things that they can do really well for you is to introduce you to new clients and to help those potential customers feel a connection with you and your business. Alas, many small business owners overlook this valuable role for their materials when designing them, and so any connection often happens by accident alone.

Visual Branding For Events

Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show. Although some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can leave a deep impression on customers and prospects amidst a flurry of competitors.

Brand Your Business: Power Image Marketing Imprints Recognition in the Mind

Developing a power-image to identify your business creates memorable recognition in the minds of your clients. It brings them back to do business with you because they remember you. What have you done recently to make your business memorable? Try a brand?