Successful Product Branding: What Does The Brand 'Want' To Be

Successful product branding is critical to long term growth. What is decided upon at the outset and then what is changed contributes greatly to the way the public comes to accept the product.

What is Web Branding Anyway?

This article provides a broad overview on the subject of web branding. This includes what web branding is and what it is not.

Web Branding: Nobody's Perfect – and That's Good

Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

Having a Logo Designed for Your Business? How to Ensure You Get What You Think You’re Paying For

Understanding the project as a logo design or concept design clearly defines the final product of the project, as well as the project’s expectations. When the project’s expectations and objectives aren’t clearly defined we end up with miscommunication and the project can end badly for both parties. You’ll want to check this article out if you’re a small business owner looking to hire a designer to create your company’s logo, or if you’re a designer looking to avoid wasting time and effort.

What To Know When Designing Your Small Business Logo

We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.

Protecting A Logo: One Key to Branding Success

Logos play an important part in marketing and brand recognition. Companies often invest a lot of capital developing a flashy or eye-catching logo in order to build strong brand recognition. However, companies, especially small businesses, may sometimes overlook the importance of protecting their logos through the trademark registration process.

Defining Online Branding-Part 2

The advantage of branding online is that you have many tools to support your branding process, and most of them are free.

Defining Online Branding – Part 3

There are ways and means to become a world-renowned brand! The Web is your scene too!

Renowned Elite Brand (Singapore Airline)-A Branding Case Study

A raw, no-holds-barred, politically-incorrect review on one of the airline industry's most well known luxury brand - The Singapore Airline (SIA)

Use It or Lose It: Guidelines for Proper Trademark Use

Once obtained, trademark rights can last indefinitely. However, in order to protect and maintain these rights, a trademark owner must properly use their mark. It is important to remember that trademark rights are based on use.

Leave Stale Behind - Great Logo Design

Searching for just the right idea to make your business logo design an immediate hit? Avoid common distractions and focus on building a stellar brand image with these helpful tips to bring that shiny new logo to light.

What Does Your Brand Smell Like

Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour. In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

The Personality of an Event Venue

A successful event venue has a defined 'personality' and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space.