Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Typefaces and Fonts Play into Your Image

A font says a great deal about the name; if you cannot read it, people will not flock to it. Also, mixing too many fonts makes your communication look homemade rather than professional.

Logo Design: Things To Remember

Designing a good logo demands exceptional designing skills and exhaustive research work. A mix of these two along with other factors leads to the development of an effective logo design. Here are some basic guidelines that will enable a company to judge the true potential of their logo.

Current Trends in Trade Show Display Structures

Many exhibitors are moving away from the standard 10' pop-up curved wall display in favor of different uses for the pop-up aluminum frame. Now the graphic is already attached to the frame, and the exhibitor merely needs to pop-up the frame and he is ready to go. This new style of pop-up can be configured either as a straight frame, or curved frame depending on the exhibitor's needs.

Small Business Success

It may surprise you how a few basic tips can help you to grow your business.

Restaurant Uniforms to Build Your Brand

Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. A smart waiter uniform creates brand awareness with or without imprint.

Building A Brand Without Breaking The Bank

Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?

Brand Marketing - How Do You Want Your Business Name and Logo Appear?

As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

Branding – Makes Your Product Distinctive In The Marketplace

The success of a given branding effort depends on whether a competitive advantage can be established in the minds of customers-

Simple Yet Strong? Yes, It Happens with Logos!

A logo design can have a simple look, but can portray a much stronger message. The article emphasizes the importance of having a logo design that is simple yet strong.

Branding Your Signature In The Minds Of Your Visitors In 5 Easy Steps

Brand your Signature on the minds of your visitors. When your visitors asks 'Where can I get a .....' immediately your name should come to mind. Just like branding a steer you need to brand your visitors thinking when it comes to what you are selling or offering.

Brand Alone Does Not Win the Customer

A brand cannot stand alone without support of the manufacturers of parts and also the quality of labor. On top of these factors we also need to add a service component.

Business Relationships and the Brand

Relationships are often created with the brand rather than with an individual. Did you ever hear anyone boast about their relationship with a branded company?