Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Marketing is Dead- Long Live the Brand

Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies of the new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions.

Is Business Image Important?

Business image is your business contacts' concept of your home business. What does your business image say? A professional image tells the customer a lot about your home business.

You Are Your Own Brand

Recently, I told you the story of an eccentric (but smart as a fox) restauranteur who made piles of money, had a great following and obtained all the media coverage he ever needed...for free. This is how he did it...

Developing A Brand

It is the customer, the king, who will come to a decision to buy or not. So a brand followed by others for its survival. The qualities of the company, its uniqueness will turn into the most important aspect in creating the alternative between one company and its products and another. Branding now has turned into more significant than ever before.

Typefaces and Fonts Play into Your Image

A font says a great deal about the name; if you cannot read it, people will not flock to it. Also, mixing too many fonts makes your communication look homemade rather than professional.

Important Principles For Building A Strong Company Foundation

Important principles for building a strong company foundation include: taking responsibility, being early, understanding others first and taking on the concept that you are continually in training and development.

Radio Frequency Identification Device - RFID

Radio Frequency Identification (RFID) is the utilization of radio waves to recognize the objects. Unlike barcode, in RFID one can find a product without virtually coming in touch with it. The tracking number is stored in a micro-chip, which is connected to the aerial. The chip is then enables to put on the air any tracking data to the receiver. Finally the information will be converted into a digital format, which is read by the computers.

Brand Building 101: Does Your Business Card Build Your Brand?

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

How Branding, MarComm and CRM Relate

Why and how Branding is much more important and difficult than Sales, Marketing Communications and CRM. Branding much more important because it is the cluster of ideas that determine what the business means to prospects, and which transform prospects into customers. Branding is more much more difficult because it has to overcome the resistance, not only customers inertia, but often even their existing use of competitors. While Sales and Marketing Communications and CRM are both necessary functions, they are ultimately mechanisms for delivering the brand message through their unique media and interactions to prospects and customers.

Strategies on Brand Building by Top Brand Gurus

Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

Logo Design: Things To Remember

Designing a good logo demands exceptional designing skills and exhaustive research work. A mix of these two along with other factors leads to the development of an effective logo design. Here are some basic guidelines that will enable a company to judge the true potential of their logo.