Your Recipe for Brand Success, Part II

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most. Part II

3 Keys To Creating Your Brand

You will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, and let your unique self shine through!

Parity Busters

Learn how to ensure that your competition is constantly playing catch-up and never succeeds.

Famous Swedish Brand Names

An insider's view of Swedish Brand Names

Why Faceless Technology Requires More Contact

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Which Comes First, Branding or Marketing?

At one point or another we've all fallen prey to opportunities we want to pursue but not knowing where to start first, we find ourselves unable to move in any direction. Learn how to get out of gridlock and and get moving into action.

Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

Logo Designing Tips: Win your Customers - Beat Your Competitors

Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. The article provides 5 tips to an effective logo design.

India Among Top Jeanswear Market

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

Branding Counts, Both for Profit-Making Corporations and Non-Profits

While for-profit corporations and non-profit charities have their obvious differences, they have some similiarities.

You Are Your Own Brand

Recently, I told you the story of an eccentric (but smart as a fox) restauranteur who made piles of money, had a great following and obtained all the media coverage he ever needed...for free. This is how he did it...

Spelling Counts

Why worry about grammar and spelling? After all, don't your customers just want the product?

LOGOs Can Make or Break Your Brand

Make the logo meaningful; initials only work if the branding is strong.

Bringing Your Brand Into Focus

Developing an effective brand strategy will give you credibility. It will make you more attractive to customers, and if you do it right, you will knock out all your competitors with the least effort on your part. Focusing on your brand is an essential part of marketing. You can’t win without your brand.