What Not to Do When Creating A Buzz

Being controversial does not demonstrate your advantage. Those who hear the marketing message need to know how their message focuses on them and what kind of problem your business solves.

Brand Promise - Enhance Customer Experience

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

How to Strengthen Your Unique Online Brand

Sure, you can pay web designers, copy writers, and SEO/SEM firms ten of thousands of dollars to do all of this for you. However, at the end of the day, it's your business, not theirs. It's ultimately up to you to be an expert at your own game, business model, product line, and brand!

Create a Market Position for Your Medical Practice

Maintain and grow patient base by carving out a unique brand for your medical practice. This article is useful to medical practices to define their communications strategies.

Build Company Value By Buidling a Brand

The intangible value of a brand name can bring higher margins, profits and value. So instead of just building a business, here's why to build a brand.

Just Another Face in the Crowd?

Are you contributing to ad clutter in your advertising?

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Momentum and Branding

Here’s my secret formula for building the momentum that every business desperately needs to achieve results.

How Packaging Can Transform An Industry

Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.

Which Comes First, Branding or Marketing?

At one point or another we've all fallen prey to opportunities we want to pursue but not knowing where to start first, we find ourselves unable to move in any direction. Learn how to get out of gridlock and and get moving into action.

What The Holidays Teach Us About Branding

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.

Marketing is Dead- Long Live the Brand

Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies of the new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions.