Why You Should Run Away From An Ad Agency That Talks About Branding (Before Your Wallet's Empty)

Why Branding is a disservice to the buying public. It's like having a lamp and hiding it under your bed. The light doesn't help you. The light doesn't help your family members and friends. What's better than branding?

Organic Naming -- Creating Company and Products Names with Deep Roots

How to create natural, intutive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

Important Aspects of Surety Bonds

In today’s unstable and unpredictable economic climate, surety bonds are extremely important for company owners who wish to ensure that the legal terms of their closed contracts and agreements are properly respected by all parties involved. The practice of establishing surety bonds dates back hundreds

Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer?

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

The People are the Brand

While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

What Not to Do When Creating A Buzz

Being controversial does not demonstrate your advantage. Those who hear the marketing message need to know how their message focuses on them and what kind of problem your business solves.

The Beckham's Brand Developement - Where next?

Beckham's brand development? Where can they go next?

Approaching The Right Company Logo Design Firm: A Vital Step To Promote Your Business

Business owners need to keep certain things in mind while hiring the services of a company logo design firm. With these guidelines in mind, an entrepreneur can avoid the extra burden that would, otherwise, have befallen him.

Michelle Obama Delivers Address on Community Relations at Best Bosses Conference

Michelle Obama of the University of Chicago Hospitals delivered the Plenary Address at our 2006 Best Bosses Conference. Read a summary of her remarks on “Creating Relationships Between Business and Community.”

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Product Differentiation? Hardly

Product differentiation is more than a fancy title or a nickname of an accepted process. True product differentiation is doing something better or providing greater quality, but some companies obviously believe nicknames are enough to create differentation.

Can a Small Business Be A Big Brand?

Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Here are some tips for making a small company a big brand.

The Five Key Steps to Naming an Internet Business

Properly naming an online company can make the difference between disaster and success. Discover these five steps for creating internet business names that work!