Crafting Your Company's Image By A Professional Logo

A good company logo design always pays off in terms of increased customer awareness and brand recognition. It is evident why marketing gurus spend so much time and money on their corporate image. With this increased awareness more and more companies are resorting to experts in the field of quality logo designing today.

How to Write a Tag Line - 10 Tips

10 tips anyone can use to write tag lines that get results. Article gives examples of both effective and ineffective taglines, and shows the reader how to craft powerful taglines.

How Brands Die

Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile?

Mission Statement or Mantra: Which Do You Have?

Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? How does having a mission statement improve the customer's experience, or does it? Do your customers and employees know what you stand for?

Advertising and Visualizing Your Stance on Customer Service and Care

Is your company better than the competition? Do you provide lower prices to the customer? Does your company have much better customer service than that of your competitors? Do you and your employees really care about the customer and want them to know this? Your advertising needs to alert your customer in a way, which they can easily understand that you are better than your competition.

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

Good Logo Design

Logo design has more to it that most people think. To create a great logo you need to follow several steps to ensure a quality design that will build great brand recognition.

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

XING

Xhanging a brand name requires a lot of energy. OpenBC, the networking company, has taken mayor this step to change their (brand) name. From now on, they are called XING.

What About the Internal Brand?

More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it's cool to have the latest and greatest of anything.

The People are the Brand

While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

What Makes Great Brand Communications?

The benchmark and litmus test for great branding- but summarised in a few paragraphs. Easy to understand and to the point. An agency should bring this answer to the table if asked what results they should deliver.

Baileys

Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in.

Small Deals are the Steps to the Really BIG Deals - Here's how

Every level of income demands a new you. Every level of YOU demands a new you but you can't get there before you master the smaller YOU of your present financial level. Get it? Now get this! That month is going to go by anyway, whether you do something or not. So why wait, who knows when that BIG deal is going to come in?