Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?

A brand is quite important to a big corporation. It's not as important to a sole proprietor. Think about that when creating an image for your business.

Branding Your Own Beauty Care Line? Get Your Artwork Straight

It's exciting when you are designing your own hair and skin care line, but don't loose focus on what might be the most important aspect of your line - the artwork.

The Value of Clothing Labels

The Value of Clothing Labels; the importance of a good quality label and the impact it can have.

A Powerful Partnership: Legal Marketing and Graphic Design

There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.

It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

Going Loco for Logos

An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

From talking with business owners, both clients and non-clients, I've found that more than any other reason, business hire graphic designers to grow their business, make them more successful and MAKE THEM MORE MONEY. That's not what art does, that’s not what Picasso does – so as a business owner, maybe you shouldn’t hire Picasso for your graphic and web design.

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

The Un-Branding of the New York Times

The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. It seems the cheating that goes on in High School and college with plagiarism and cheating on tests has indeed permeated the journalistic ethics of the once great New York Times.

The Branding of a Beach Babe Sex Symbol

Branding is a very important thing for very large corporations, but there is another kind of branding that is not often talked about. The branding of people. Politicians, movie stars and professional athletes are wise to spend time thinking about branding and hiring professional public relations specialists and image consultants.

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

Promote Your Business With The Right Logo

Logos mirror the vision and objectives of any enterprise. In short, they display what a company or a business enterprise has to offer. A brand identity today, logos are very important for the promotion of your business.

Top 5 Reasons You Need a Logo

The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

Important Aspects of Surety Bonds

In today’s unstable and unpredictable economic climate, surety bonds are extremely important for company owners who wish to ensure that the legal terms of their closed contracts and agreements are properly respected by all parties involved. The practice of establishing surety bonds dates back hundreds