Repeat Until Memorized

Say it once - it is forgotten. Say it often and it will become memorized.

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

The New Trend of what Businesses and Events Use for Give-Aways and Promotions

Some companies also use these custom rubber bracelets for product advertisements or promotions. These customized rubber bracelets are cheap that is why this is a good form of advertisement. Every company wants to cut down on their expenses right? These customized rubber bracelets is one form of cutting down on expenses.

Small Business Marketing Solution - Create Your Own Story

As a small business marketer you need emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are trying to create a sticky position in their minds. The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is to ask them.

Certification of Your Profession - A Step in Personal Branding?

Much in business --as on the stock exchange - moves in trends. Not forever thought. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification of professionals is a also trend. Two parties benefit from this certification process.

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Crafting Your Company's Image By A Professional Logo

A good company logo design always pays off in terms of increased customer awareness and brand recognition. It is evident why marketing gurus spend so much time and money on their corporate image. With this increased awareness more and more companies are resorting to experts in the field of quality logo designing today.

The Value of Clothing Labels

The Value of Clothing Labels; the importance of a good quality label and the impact it can have.

Can A Website Help Grow Your Brand? - Part 2

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we'll share some key things to consider before designing a site.

Where's Your Business Going?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Logo Design Tips for Effective Branding

Learn how to create an effective logo quickly! Tips for effective branding.

Dancing Deer Baking Company Rises to Meet Plight of Homeless: A Conversation with President and CEO

Trish Karter is president and CEO of Boston, MA-based Dancing Deer Baking Company and a 2005 Winning Workplaces/FORTUNE Small Business Best Boss. In this interview she discusses how the company’s Sweet Home Product line serves a specific philanthropic need and reinforces the organization’s underlying values.

Net Branding Trends - Part II

So how does one survive the ever changing and evolving branding trends? Essential tips are found here on how to start and/or improve your website [product,service]via the new trends available. Great help for those who are considering innovating and improving their product or service as they transition themselves into the more competitive world of the Internet.

A Powerful Partnership: Legal Marketing and Graphic Design

There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.