Branding - The Single Most Important Thing

As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand.

Archie Has a New Groomer

Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.

Branding Development Techniques: Be Unique; But Recognizable

So, you are about to build your business brand and corporate identity. You know your industry like the back of your hand, and all you want to do now is get others to feel the way you do about your company. You're not alone. So, you'll need to compete well. How will you do it?

Building a Unique Brand

Branding is one of the hottest buzzwords in business. But what is it? Branding is basically building consumer trust and offering an expected product or service to generate loyalty. Research shows that customers will be loyal to a brand. Learn how to build your own customer loyal brand.

The Double Sided Card, is It a Good Idea?

How I stumbled on a bargain and discovered a new idea in business cards.

Brand Identity: Picture it with Power

Imprint your Brand Identity on the minds of your clients. Make your product known with the power of niche marketing. Brand your market identifies the product or service boldly!

Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?

A brand is quite important to a big corporation. It's not as important to a sole proprietor. Think about that when creating an image for your business.

Get a Logo - Create a Brand

The article describes the need for a company logo and the different types of logo a company can have. It also outlines the need of hiring a professional logo-designing firm.

Company Letter Head Designs Top 4 Worst Mistakes: Don't Be Caught Making These!

Here is a list of the Top 4 don't ever do these at home or in business letter head design mistakes. Read these to make sure you don't reapeat the same mistakes that others have it can be detremental to your business credibility as well as your health.

Freelance Copywriters: 'You Cannot Be Serious!'

I'm not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells! John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell ...

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

If you are a self-employed person or small business owner with a website are you engaging me immediately in a compelling dialogue from the moment I find your website? Are YOU so clear on who you are that the whole concept of competition has become a meaningless and arcane concept? If you don't get this you are losing customers. A lot of customers.

What Are Your Marketing Decisions Based On?

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Will Your Brand Take Root This Spring? - Part 2

Many people use the terms advertising and marketing interchangeably, but they don't mean the same thing. Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.