Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

Market Saturation and Brand Building

Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls?

Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

Building Business - The Old Fashion Way

In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.

Developing Your School Brand

A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sport...

The Name Game: Part 1

This is part 1 of a three part series that deals with corporate naming. Part 1 deals with whether to conduct naming as an organic initiative or to outsource naming to a third party service provider.

Build and Manage Successful Brands with BIOs (Brand Impression Opportunities)

Today's onslaught of information, news, and thousands of daily marketing messages leaves marketers with what some see as an almost insurmountable task -- developing effective ways to break through and have their messages resonate with their target audiences. I, however, see this as an incredible opportunity.

The Power of Personal Branding

This article describes the most often overlooked element of branding. The creation of a personal brand for C-suite executives and entrepreneurs.

E-mail Sabotage: Killing the Brand Softly

Everything you do affects your brand image as seen through the eyes of your customers. Think about that the next time you delete an e-mail without reading it or fail to respond to an e-mail in a timely manner.

Make A Name For Yourself, Or Someone Else Will

If you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen...

An Inconvenient Truth — A Failure to Persuade

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

What Brand Consistency Can Do For Your Business, and Why You Should Care

Big companies know the power of establishing a consistent, recognizable brand image. Now you probably don't have a business the same size of a Best Buy – doesn't matter, you'll still reap the benefits of keeping your business image and brand consistent.