Where Branding Becomes Important

So you've decided to open your own business. For the first little while, you could get sales or be comissioned but everybody wants their business to grow bigger and bigger. One of the ways to do that is to focus on branding. This article gives the main ideas for branding.

Case Study - Me to We - Re-Branding a Non-Profit Group

It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will intent if done incorrectly. Let's look at a case study shall we?

Minding Your Own Brand - Is Your Team Ready To Win?

When building their team, companies need to examine how the talent they hire fits the brand culture they wish to build. Instead of just hiring for talent, companies must examine candidates for attitude and team fit.

Plastic Loyalty Cards - The Loyal Plastic Card

The power and flexibility of plastic loyalty cards is as adaptable as the issuer and the customer wishes it to be. The way these cards lend themselves to a wide variety of business situations is quite impressive. Plastic cards provide marketers with a tremendous array of options.

Brand Management: Defining Your Brand Position

What does your brand stand for? What do consumers want from a brand and how can your organization deliver that need.

Increase Your Credibility with Professional Company Logo Design

The company logo design builds consciousness, sensing and customer allegiance. A good company logo design produces an enduring impression on its potential customers. Read here to know more.

Changing Your Company Name

I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm's marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm's moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

Web Branding - Make A Name For Yourself

Are you ending your online business strategies too soon? If so, you may be settling for the ability to sell a product instead of being recognized as an authority on your product. Find out why web branding can take your company to the next level.

Choosing A Good Name For Your Product or Service

Product and service names are important - they make it easier for customers to remember the product or service involved. A good name will have lasting impressions and positive associations.

Minding Your Own Brand - How Low Can You Go?

Most companies can't get it through their thick skulls that a low-cost pricing strategy doesn't work and does not build customer loyalty. Customers will not become advocates if you have lured them in with a low-cost pricing strategy.

Branding with Promotional Products

Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.

The Newest Commodity In Big Business - Carbon Credits

Big business will make a big difference in fighting climate change. Carbon Credits are becoming a lucrative growth market that is giving businesses and politicians a reason to join the carbon market.

Printable Business Cards for Your New Business

Printable Business Cards are one of the first steps you can take in branding your new business.

Logos - A Thing Of the Past?

Designers seem to be scaling back on the 'in your face' logo bags. There is so much one can do to a bag besides add a handle and a zipper. Designers are stretching their creative muscles and reaching for individuality.