Brand Identity, Corporate Identity, and Brand Image

Brand identity is the complete package of a business to its customers. It includes the company's service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Packaging for the Leap from Shelf to Hand

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. There are 4 key attributes to ensure a successful package design.

Logo vs Business Identity , Which One is Right for Your Small Business?

Don't get confused into thinking a logo and a business identity are the same - they're not. Small businesses owners are shelling out thousands of dollars every year thinking they are getting a business identity, when all they are getting is a logo. What's the difference between the two? One is a Pinto and the other is a Porsche. If you run a small business, you owe it to yourself to know what you're getting, take a moment and check this bulletin out.

Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?

IT Specialists: Branding Your Company

IT specialists need to find their niches to brand themselves effectively. Hang out with your clients to find under-served niches and dominate it as IT specialists.

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

Businesses Should Volunteer in the Community

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct?

Use Your Business Entities to Brand Yourself!

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.

Brand Your Business

What is branding and how do I use it in marketing?

Biz Ops to Get a Special New Category of Their Own Says FTC

Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move and say it is about time.

4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.

5 Surefire Ways to Get Your Brochure Thrown in the Trash

Want to avoid unimpressive results, a low return on your design and marketing investment? Read this short, power-packed bulletin. Here are 5 things you absolutely need to keep in mind when designing or own brochure, or having a professional design it for you.

Web Marketing and Traditional Advertising are more Effective with Proper Branding

Which is better? ~ Direct mail campaigns versus Email campaigns ~ Print/billboard ads versus Web banner ads ~ Broadcast/radio commercials versus Podcasts/Webcasts ~ Newspaper/magazine ads versus electronic newsletters/Blogs

Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every 'touchpoint.'