Dell: A Brand in Flux?

For years, Dell has enjoyed one of the strongest brands on the market. Lately, however, the giant PC maker has been taking some real heat in a number of blogs and consumer affair sites.

What's in a Name?

A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of historic naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.

What Makes a Good Logo?

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.

How To Know When It's Time To Redesign Your Logo

Logos are like any other form of advertising. They have a shelf life. All major companies have changed their logo to some degree over the years, i.e., Proctor and Gamble, Westinghouse, General Motors, Ford, Coke, McDonalds and many others.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

7 Steps To Brand Success

Let's be clear from the outset. The road to brand success is not easy. It's true that some people seem to fall upon it by chance and readily make their way from one end to the other. For most of us though, it's a route taken with difficulty and marked by mis-steps and wrong turnings.

Hiring A Branding Company 101

How to hire a branding company.

Logo vs Business Identity , Which One is Right for Your Small Business?

Don't get confused into thinking a logo and a business identity are the same - they're not. Small businesses owners are shelling out thousands of dollars every year thinking they are getting a business identity, when all they are getting is a logo. What's the difference between the two? One is a Pinto and the other is a Porsche. If you run a small business, you owe it to yourself to know what you're getting, take a moment and check this bulletin out.

Termination of Franchise Agreements

Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth and profitability? Indeed all good points to the question; why?

Screen Printing

Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo to the public.

Brochure Printing

With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about anyone. With a limitless range of possibilities, colors, styles, and ideas, anyone can create an eye catching and awe-inspiring brochure. From tri-fold brochures to pamphlets about any given subject matter the world is at fingertips, as a small or large business, or as any sort of an activist.

Franchise Branding, Image and Drunk Driving

Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.

Brand Building Across Media Categories

Branding gives your prospects a “shortcut” that helps them decide to select you. Want to become a recognizable name within your target market (the folks that need what you’re good at)? Building a strong brand can accelerate that process many times over.

Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?