You Do Websites? An Example of Technology Focus at the Peril of Business Results

Nearly everyone knows the web, and it is one of the few endearing technologies that have survived the heady days of the 1990’s with its reputation and luster intact. What is dangerous about the aura of wonder surrounding the web is that generally sensible businesspeople occasionally forget all the rules surrounding marketing, effective copy writing and customer targeting that instantly come to mind with any other communication medium.

Getting Started on the Web

You never actually expected that you'd need a website of your own, and now that you do, you feel behind. There is so much information pushed at you, and you just wish you had a better idea of what you were getting yourself into. This article's for you.

Web Copy – Essential or Secondary?

Not all websites have to be graphically amazing. Understated can be just as effective as in-your-face visuals, but one thing they all have in common is that they all contain a textual content, and the only way that words are truly effective is if they are written so readers can understand what they are trying to say.

To Hire or Not Hire a Webmaster

Another good option for you is to hire a Webmaster. The choice of a Webmaster will depend on the number of times you decide to change your content. If the content is going to be changed periodically say in a week or once in a month then instead of hiring a full time Webmaster the option of a web designer on an hourly basis can be used. But instead if the website information changes often then a full time Webmaster will be more economical.

Transactional Web Site Owners May be Deluded

I recently came across an example where one client was shocked to discover that over 3,000 of its daily visitors turned out to be search engine bots. Moreover, the robot hits were actually prohibiting around 80 genuinely interested prospects from accessing the site every day. Even at their conservatively estimated conversion rates this would result in around ?500,000 per annum in missed revenues.

Using PHP Buttons In Dreamweaver

Even if you don't know how to code one line bit of PHP, the Dreamweaver PHP buttons can help you create database functions on your webpages. Learn about the easy PHP buttons features of Dreamweaver to build your own web-based PHP/SQL applications, even if you are a total newbie.

Creating A Development Folder In Dreamweaver

Dreamweaver has many powerful tools to help you build websites. However, while you are experimenting with these tools, it is helpful to work on a section of your site that is not 'live'. In this lesson you'll learn how to create a test folder in Dreamweaver and automatically upload your files to this folder to get a preview.

How to House a Successful Online Business

Learn the intricate details that will not only prevent your online business website from losing money, but will actually double your income.

Online Shopping Site: Is Your Website Ready For Shoppers?

As the owner of a UK shopping directory I get to regularly review online shopping sites. In less than a minute I make decisions as to whether I will list a particular site or not, based on a few obvious criteria. Visitors to your shopping site do the same, only they're deciding on whether or not to buy. This article discusses those criteria, and what you can do to improve your chances of creating a customer.

The Easiest Way To Make A Poor Site Terrific

Do you visit sites like yours? Check your bookmarks, are there sites in them that look like yours? Do you remember the sites you raved about or recommended to your friends - Does any look like your site?

Common Goals Every Website Should Have

The goal of websites is varied. Hopefully you have some sort of mission statement for your website, whether it's public or not. But there are five main goals that every website should have in common.

Online Marketing Secrets - Get The Basics Right

The are certain key components that every marketing website must have in order to produce happy website visitors. Read this short report that details some basic components that are needed in order to sustain satisfied web visitors.

How to Protect your JavaScript

Real ways to protect your java script.

Building a Content Rich Website - Part 6

This article will focus on technically evaluating some of the software available to help you with building a website.